Last week, I had the pleasure and thrill of attending an event where Joan Benoit Samuelson was speaking. Joan is a prolific runner who won the first women’s Olympic marathon in Los Angeles in 1985. She also won the Boston marathon twice – once in 1979 (before she graduated college) and again in 1986. She has set many records in her career. Getting to hear her speak and meet here was a highlight for me.

During Joan’s talk, she told a story about how, after having her first child, Nike wanted to shoot photos for a future ad campaign. The tagline of the ad was “There is no finish line.” This tagline struck a cord with me. It is so true! There is no real finish line in life. OK, I guess there is one true finish line – when we leave this earth and pass on to whatever is after.

The idea that there is no finish line changed how I look at a lot of things, and made some things make sense for me. We tend to focus on getting to a certain point – crossing the finish line of a race, our wedding day, the birth of a child, finishing school, reaching a goal weight. All of those things are finish lines, but life continues on after. There are more finish lines to come.

With the start of the new year, I’d like to encourage you to focus on your finish lines, or goals, for the year. But, while you are planning on successfully crossing each one, also think about what is next. Where will your next finish line be? And the one after that? And the one after that?