Perhaps you have seen the latest Coca-Cola ad campaign “Open Happiness.” The billboard that caught my eye had a kid drinking a Coca-Cola with a baseball bat over his shoulder. I thought, “That’s cute.” Then, “Really? A Coke is going to make me happy?” I can think of a lot of other things that will make me a lot happier (and not pack on the pounds).

Food and beverage companies make money when we buy and consume their products. The more we buy and consume, the more money they make. And, the larger we get.

It is important to be mindful of the advertising food and beverage companies use to get us to eat more. It is also important to be aware of how restaurants present food to get us to order more.

Brian Wansink writes about how restaurants get us to eat more in his book Mindless Eating. He makes the point that we also taste with our mind. If we think the food is going to taste good, that increases the chance that it will, and that we will eat more. One example he uses is from a restaurant that listed “spring-fresh medallions of well-mannered beef.” What is “well-mannered beef?” Actually, maybe I don’t want to know. . . .

Brian Wansink talks about  four basic themes for menu descriptions that trigger our expectations.

1. Geographic labels that remind us of where a food came from – Tex-Mex, Country Peach Tart, Kansas City Barbeque.
2. Nostalgic Labels that remind us of the past and trigger happy associations such as Grandma’s Cherry Pie, Legendary Chocolate Mousse Pie.
3. Sensory Labels that describe taste, smell, and mouthfeel such as Velvety Chocolate Mousse, Buttery Plum Pasta.
4. Brand labels that associate a brand we like with the restaurant’s food like Butterfinger Bilzzards and Jack Daniels Glazed Ribs.

This weekend and coming week I encourage you to be mindful of the food advertising you see. Really pay attention to it and how it may impact your purchasing and eating decisions. And, when you eat out, watch the descriptions.  How do the descriptions play in to what you order and how much you enjoy the food.

What are your favorite food ads and restaurant food descriptions?

Many of my clients and friends struggle with the “I know what to do, I just don’t do it” syndrome. We know we should eat “better.”  However, when the waiter brings the dessert menu, or we are bored at home and head for the pantry, we just cannot seem to stop ourselves. I’ll admit that I often deal with this issue, too (as do many of my fellow dietitians).

I encourage you to spend some time thinking about why you do not do what you know you should. Is it fear? Fear of failure? Fear of success? Fear of change? Fear of the unknown? Fear relationships will change? Is it a lack of knowledge? Do you not truly believe you deserve to achieve your goals?

Take a few minutes of quiet time and try to pinpoint the underlying reason. Yes, it is easy to order that dessert and the dessert is yummy. But, if eating that dessert undermines your weight loss or weight maintenance goals why are you doing that? If it is a one-time or occasional choice that is one thing. If it is sabotaging your efforts, that is when you need to determine the deeper why to the behavior.

Once you know the reason you do not do what you know you should, you can work on understanding and addressing the issue. If it is a fear of failure why are you afraid to fail? We learn a lot when we fail. And, I do not know one person who has always succeeded in everything they did. Failure IS an option. Failure is inevitable when we challenge ourselves.

If you have failed in the past, why? Take those reasons and learn from them. Was it a lack of planning? Lack of support from family? Really dig into it and determine what happened. Then take those as lessons learned and plan to succeed this time. Each time something goes wrong, or you feel like you failed, look at the situation and determine what you would do differently next time.

It may take some time to dig down and find the reason why you do not do the thinks you know you should. Do not stop with “dessert tastes good.” Ask yourself, “what else?” and “why do I feel the need to do that?”

Once you have the deeper, underlying reason, then you can begin to address it and you WILL reach your goals.

It seems like everyone is looking for a single reason why obesity is so rampant in the world. Sugar is one thing that a lot of people point to for why so many people are overweight and obese. I do agree that sugar is a problem, but the real issue is the sugar added to foods, not the sugar naturally in foods.

Athletes need carbohydrates to fuel their activity. Everyone needs carbohydrates to fuel their activity. Sugar = carbohydrates. There are different ways sugar gets into our food. That is where the problem lies.

Some foods have natural sugar – like fruit. Some people will limit fruit in their diet because it is high in sugar. I disagree with that because fruit, particularly fresh fruit, also has fiber, water, and a lot of antioxidants.

Where the problem lies in with sugar that is added into foods. Manufacturers add sugar into, it seems, everything.  One example is peanut butter. If you have peanut butter in your house, read the label. Is sugar there? I don’t think we need sugar in our peanut butter. I prefer natural peanut butter. The ingredients are nuts, salt (maybe), and oil. Any sugar? Nope! That is one reason people have a hard time switching to natural peanut butter – it is not sweet.

The amount of sugar we consume has been steadily rising since the 1950′s along with the rise in consumption of prepared and processed foods. Food manufacturers make more money when we eat more. Therefore, they have a financial incentive to get us to eat more. One way they do that is by adding sugar to foods because sugar is one of those things that drives us to eat more.

For the next few days, pay attention to how much sugar and sweet foods you consume. Are they from unprocessed foods like fruits, or from processed foods? Read the food labels and ingredient lists to see if there is hidden sugar. A lot of times we do not register the taste, but it is there. And, the ingredient list may not say sugar, but may say one of the following:  high fructose corn syrup, sucrose, fructose, glucose, dextrose, galactose, lactose, maltose, corn syrup.

How much sugar are you consuming?