When we do something “good” we typically like to have a reward. And, many times that reward is food-related. Often, this reinforcement begins when we are kids. “You are such a good boy/girl. Here, have a cookie!” Many times, the foods that were and are used as rewards are ones that contain fat, sugar and salt. A chocolate chip cookie has all three of those ingredients – one reason cookies are so yummy.
Seems simple – right? Well, let’s look at it in more detail. When you were young, you did something good and got a cookie. You liked the cookie. The cookie was tasty. And, you probably didn’t get cookies often. Next, you start thinking about how to get a cookie. You remember “Last time I was good, I got a cookie. What can I do to get another cookie?” You find something “good” to do to get the reward, do it and get the cookie. This behavior has now been reinforced (or strengthened) twice – you did something and got the yummy cookie. Every time you do something “good” and get a cookie the link between the behavior and the reward (the cookie) gets stronger. You start anticipating the cookie. When you think about doing something “good” you immediately start thinking about the cookie – how soft, warm, yummy, sweet that cookie is. Now, the behavior has an added aspect of anticipation. The more these behaviors, anticipations, and rewards happen, the more they are reinforced. Just like any other habit – the more you do it, the stronger that habit becomes.
Now that you are older, you realize that you do no need to reward yourself with food all the time. However, you still really like those cookies. How can you break that habit and link between being “good” and the cookie? There are two key tools you can use to break this association. The first is to redefine the reward. Yes, cookies may be yummy, but does a cookie help you maintain or reach your goals? How do you feel after eating the cookie – immediately after and a little while later? Do you get a rush then a crash? Can you stop with just one or do you need two, three or more? You have to change how you think about the cookie. For example, you could tell yourself “Yes, the cookie is good, but I know I won’t be satisfied with just one. Its better not to start.” Or, “Yes, the cookie is good, but eating it won’t help me reach/maintain my goal weight.” Find a couple of messages that work for you.
The second tool is to practice strengthening the new behavior. Just like the old behavior took time to develop and be reinforced, so does a new behavior. Plan ahead and decide how you will reward yourself with something other than food. You may want to write it down somewhere or state it publicly. For example, “When I finish writing that report I don’t want to write, I’ll spend 30 minutes playing a crossword puzzle.” You are substituting doing the crossword puzzle rather than having a cookie. Then, when you finish the report, give yourself that reward. Now, you have reinforced that doing something “good” gives you a different reward. The key is to plan the situations and rewards you will use so that when the time comes you don’t have to think about it. You are taking away the choice of having a cookie because you have already told yourself you will work on a crossword puzzle, take a walk, call a friend, or play with your dogs (or what ever you reward is). Each time you reinforce your “good” behavior with a new reward, you are reinforcing that behavior and weakening the cookie reward.
Yes, this takes some work and a bit of time. But, the more you practice new rewards, the easier it will become.

